What is a CMS? Content management system (CMS) refers to a system that you use to manage a website’s content. While the CMS features vary, they normally include format management, revision control, and web based publishing. The elements of CMS are content delivery application (CDA) and content management application (CMA). The CDA is the element that compiles and uses information from the CMA to update a website.
The CMA element will allow you as a content manager modify, create, or even remove content from the website regardless of your expertise as a webmaster. The CMS features l mentioned serve different functions The web based publishing feature of the CMS allows you to use template(s), wizards, and several other tools to change the web content. The revision control feature will allow you to update new content, track changes made to files, or restore older content. The format management feature allows documents to be formatted into PDF or HTML.
There is also the indexing, search, and retrieval feature. This feature indexes all data within the organization thus allowing anyone to search and retrieve the data from the CMS system. Moreover, a CMS system may also give you tools that you can be able to use for one-on-one marketing. One-on-one marketing is a feature that enables a website to provide content that is then targeted to specific users. You can collect the information of your targets from the user activity on the website.
The information used to target is either provided by the user or determined from the user activity on the website. The one-on-one marketing feature can be very useful to advertisers and the website owner. As a website owner, you will know what the users on your website are interested in. You can then use this information to pitch to potential advertisers on what kind of adverts they can put up on your website.